Standard Sizes For Flyers, Posters & Business Cards

Learn about the standard sizes for flyers, posters and business cards so that you can create marketing materials that are both effective and professional. And how you can use them to your advantage.
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International paper standard for measuring paper sizes

What is "A" Series Formats

A4 is the paper size defined by the ISO 216 standard and is based on the metric system. Its dimensions are 210 × 297 mm, the diagonal is 364 mm. Area of A4 sheet = 1/16 m².

A4 sheet was obtained by sequentially dividing in half a sheet of A0 format, which has an area of exactly 1 m²: A0: 2 = A1, A1: 2 = A2, A2: 2 = A3, A3: 2 = A4. In turn, when dividing an A4 sheet in half, you get two sheets of A5 format, while observing the semblance of a formal sheet and its half, the aspect ratio is 1: √2 (Lichtenberg ratio). Numerically, the dimensions 297 mm and 210 mm are multiples of the numerator and denominator of the rational approximation to the value √2: 99/70 ≈ 1.4142857. The error does not exceed 1/10000, despite the small denominator.

A4 format is very widely used for documentation, drawings, letters, magazines, letterheads, consumables for printers and copiers.

"A" Series Most Popular Standard Sizes
For Flyers and Posters

"A" Series Formats Scale

Standard sizes for flat and folded business cards

Standard sizes for A6, DL, A5, A4 flyers

Standard sizes for A3, A2, A1, A0, B2, B1 posters

Standard sizes for 4 pages A6, DL, A5, A4, brochures

Standard sizes for 6 pages A6, DL, A5, A4, brochures

Standard sizes for 8 pages A6, DL, A5, A4, brochures

Standard sizes for 10 pages A6, DL, A5, brochures

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